About Us | Loyalty Points Market

Our Story

The idea for LPM began in the summer of 2022, born from a simple observation: billions of loyalty points sitting unused across fragmented programs, gradually losing value over time. What started as a concept during long conversations about inefficiencies in the loyalty economy evolved into something bigger.

Throughout 2024, the idea materialized into serious project work, developing the foundational technology and partnerships needed to connect loyalty programs. In 2025, we officially founded the company with a mission to bring transparency and efficiency to the loyalty economy, creating new opportunities for consumers to maximize the value of their earned rewards.

From Idea to Reality

Summer 2022 concept → 2024 development → 2025 foundation

Our Mission

We're building the infrastructure that makes loyalty points as liquid and valuable as traditional currency.

Global Connectivity

Connecting loyalty programs worldwide to create a unified ecosystem where every point has maximum utility and value.

User Empowerment

Giving individuals complete control over their loyalty assets with intelligent tools and transparent market dynamics.

Innovation Leadership

Pioneering next-generation loyalty technologies that set new standards for the entire industry.

Leadership Team

Experienced professionals bringing deep expertise from fintech, strategy, technology, and legal sectors to transform the loyalty economy.

Guillermo Oxangoiti

CEO & CFO

Strategic leader with 15+ years in corporate strategy across TUI Group, Hotelbeds Group, and Pullmantur. CFA Level 2, IE Business School Finance Master.

Jordi Cerdó

Chief Partnerships Officer (CPO)

25+ years leading global strategy & partnerships at Hotelbeds Group and TUI. Former MD of Hotelbeds Destination Management and CSO at TUI Musement. Economics & Marketing (Sonoma State) plus executive programs at INSEAD & IMD.

Guillermo López

Chief Operations Officer

Director Professional Services Europe at LabVantage Solutions with 14+ years delivering enterprise technology solutions. PMP & PRINCE2 certified.

Jesús Loma Barrie

Chief Legal Officer

Managing Partner at EGBARR SLP and DLVLB Abogados with 15+ years in commercial litigation and arbitration. Professor at UCM and IE Law School.

Advisors

Specialized experts guiding innovation, integrations, and strategic growth.

Miguel Sureda

Advisor, Innovation & Digital Growth

Founder of Anlak. Expert in digital growth, no‑code, and transformation with international experience at Hotelbeds & Deloitte plus ventures in Anlak, Ztris & Arges Pro.

Rubén Palomino

Advisor, Integrations & APIs

Regional Sourcing & Product Manager at HBX Group with 8+ years specializing in supplier integrations and API management.

Our Values

The principles that guide everything we do and every decision we make.

Transparency

Clear pricing, open communication, and honest business practices. No hidden fees, no surprise changes, just straightforward value.

Security First

Bank-level security isn't optional—it's fundamental. We protect your points and data with the same rigor as traditional financial institutions.

User-Centric

Every feature, every update, every decision is made with our users' success in mind. Your feedback directly shapes our roadmap.

Innovation

We're constantly pushing boundaries, exploring new technologies, and finding better ways to maximize the value of loyalty programs.

Accessibility

Advanced financial tools shouldn't require a finance degree. We make sophisticated loyalty optimization accessible to everyone.

Community

Building a thriving ecosystem where users share knowledge, strategies, and opportunities to collectively maximize value.

About LPM